How effective is the combination of you're main product and ancillary text

The video, magazine and digi pack all have a great combination between each other because they represent the artist very well to his main audience and fans that he has as the clothing used in all of them are cloths that represent him as a rapper and the style that he brings to his fans.

The back cover of the digi pack has a very good combination with the music video because it re-enforces the idea of what is going on in the video into the album because there is a repeated shadow effect used to tell the audience that this constantly moving around as he is running away from something in his dream and the picture was taken in a particular way so that the background could have half shadow and the other half where the sun shines out and we placed the artist in the shadow to show that he is running away from the light as said in the lyrics of the song, as shown bellow.

(back cover)

In the advert the clothing used is a black dark hood which is also used in the video this all links well because as explained above it represents what the artist wears on a daily bases and to show that he is not just using this type of clothes to impress the audience therefore this stand out to the fans and audience and this may make them be more interested in the album as well as in the music video . This point is proven in the images below.

(kanye west daily clothes)

The front cover of the album also has a great relationship with the video because there are 2 Yomi’s to show that there are 2 story and 2 sides to him and this is also shown in the video because part of the video is based in his dreams and thoughts and part of him is when he wakes u and gets fired so its seem like he doesn’t really know what is going on and this links well with the front cover because one Yomi is in his normal form and the other has been edited to a blur blue colour to give the impression to the audience that he is not from this planet and he is unfamiliar from his surroundings.

I think that the video, magazine and Digi pack all come together as one to re-enforce the title of the album “My Beautiful Dark Twisted Fantasy” because the things that are going on in the video are very strange but it always comes together at the end of the video to give the audience the clue of why he may me acting is such a strange way. The big mystery of what may be going on in the video then goes further on with the Digi pack for the album where all the pictures have been edited in a particular manner to fit well with the video and give a further clue of where may have been going on in the video. The picture in the advert is also there to give the fans and audience a clue of what is going on as Yomi is wearing a bag which could mean that he is new and his carrying his belongings with him, and the headphones in to support the lyrics as he is lost in his own world and not really listening to the world his living in and that’s why he gets fired.

posted by antonio paulo

What have you learned from your audience feedback?

The feedback received from you audience was successful overall because they all enjoyed our media product. Although like all audiences there is always room for critism however we took the comments made as constructive critism.
The critism received mentioned was mainly about the lip singing I think to avoid this problem in the future would to give the characters in the video a script so they can prepare beforehand rather than on the spot overcoming this problem would also reduce the amount of time spent doing takes on scenes when the character is lip singing.

The other comments we received was the how original the video itself actually their isn't another video in the media department made this year or previous year quite like ours. Other comments received the song choice how it was a good one due the artist of the song being Kanye West the choosen song is completly from anything he has made in the past the closest song to Lost in the World would arguably have to been E.T featuring Katy Perry. Additionally we received great feedback from the use of the special effects which Antonio Paulo was responsible for because he put a lot of time and effort into it plus he had a good sense of knowledge before hand on how to use the software program Final Cut Pro. The most popular effect out of them all would have to be the rewind one its the effect that makes you realise that Yomi is in a dream.

One positive comment which made us feel our video was successful is how the video broke the conventions of the genre most RnB made today are either in a Club or surronded by riches in wealth the theme of money is shown either by cash on expensive items however since we didn't have a big budget this idea of a typical RnB video didn't even come across as a possibility of making.

We got our ideas from making our idea from the artist himself because like our media products Kanye strives to be different to gain a positive audience feedback.

As mentioned before the track itself Lost in the World is very different in terms of the style and what is currently out there in the RnB music scene. If you compare to whats out there now its strange that Mr West would do something like this however being different is the key to gain recognition and bigger fan base in the music industry this is why we think that My beatiful twisted fantasy album which has release in 2010 because it gives RnB a different edge since many audience don't listen to this genre because the songs made sound the same however with Kanye around for a good few years to come he will bring the increase in fans to RnB.

Overall we took all comments in consideration to make our next media project even more successful than the last one. The Key to success in our video was originality which was a risk however it payed off and made a popular video.
By Clive

How do you use media technologies in the construction and research, planning and evaluation stages?

To evaluate and plan our music video and research into locations etc we used the college's AppleMac's
In the early stages of making our music video we used the Mac's to look at other music videos's made by kanye west and video's of the same genre (Hip-Hop).
Also to complete the blog and upload all the posts we had made, this was very helpful as it was the key item we used to halp put all the research and filming together.
The Mac's also came in handy during the post-production stages as we were able to do the editing for the video and to use phtoshop in designing the digipak and advert.


To research all the music video's we used YouTube as its a handy free to use website on the internet with loads of various things on there, which was good as the songs were easily findable along with the video's they were made with. as we looked at the song we chose 'Kanye West- Lost in the world' there wasnt a proper video so we looked at one a previous group of students had made which gave us a few ideas We wanted to analyse particular artists like Kanye West and YouTube allowed us to do this as there was so many albums and songs of his uploaded onto the website which were free to view.


To film our whole video we used an Canon Legria FS306 which is an SD camcorder, the camera was useful as we could film all our shots and even take locational shots of the surroundings and props we used. It was very useful as itr alowed us to store all our shots and scenes on the SD card inserted which could then be put into a cardreader connecter to a pc. The use of the camera being small was a bonus as it didnt cause carrying or handling trouble.

When we first planned our music video we was going to attempt to use the GreenScreen in the college's studio, we attempted the green screen numerous amounts of time but then our whole idea changed and we didnt use any of the shots we took, the green screen was useful as it alowed us to create a whole other world of our chose through using pictures of google and editing them so they could be used as a background set.

To edit our video we used Final Cut Pro 7, Final Cut is a non-linear video editing software developed by Macromedia Inc, that allows the user to manipulate there scenes by adding effects and using transitions which enabled us to cut down the scenes, combine them together and make them longer.

We Used Photoshop to create our ancillery tasks. Photoshop is a graphics editing programme that lets the user add graphics and effects to images. This became very useful as we were able to upload a picture and add affects onto it. Photoshop also allowed us to access better feautures to edit our pictures which let us create better products and make titles in fancy fonts etc; as we were using photoshop we experimented and used various different effects to see which worked well together and to see which ones didnt.

Director's commentary

by anonio paulo

Interviews

By Antonio Paulo

Lil Wanye-How To Love

This video music video interested us due to the special effect of rewind we took this effect into consideration and the editor (Antonio) use this effect to improve our video.

Here is the link to the music video
http://www.youtube.com/watch?v=y8Gf4-eT3w0&ob=av2e

Digipak

by Antonio Paulo