How do you use media technologies in the construction and research, planning and evaluation stages?

To evaluate and plan our music video and research into locations etc we used the college's AppleMac's
In the early stages of making our music video we used the Mac's to look at other music videos's made by kanye west and video's of the same genre (Hip-Hop).
Also to complete the blog and upload all the posts we had made, this was very helpful as it was the key item we used to halp put all the research and filming together.
The Mac's also came in handy during the post-production stages as we were able to do the editing for the video and to use phtoshop in designing the digipak and advert.


To research all the music video's we used YouTube as its a handy free to use website on the internet with loads of various things on there, which was good as the songs were easily findable along with the video's they were made with. as we looked at the song we chose 'Kanye West- Lost in the world' there wasnt a proper video so we looked at one a previous group of students had made which gave us a few ideas We wanted to analyse particular artists like Kanye West and YouTube allowed us to do this as there was so many albums and songs of his uploaded onto the website which were free to view.


To film our whole video we used an Canon Legria FS306 which is an SD camcorder, the camera was useful as we could film all our shots and even take locational shots of the surroundings and props we used. It was very useful as itr alowed us to store all our shots and scenes on the SD card inserted which could then be put into a cardreader connecter to a pc. The use of the camera being small was a bonus as it didnt cause carrying or handling trouble.

When we first planned our music video we was going to attempt to use the GreenScreen in the college's studio, we attempted the green screen numerous amounts of time but then our whole idea changed and we didnt use any of the shots we took, the green screen was useful as it alowed us to create a whole other world of our chose through using pictures of google and editing them so they could be used as a background set.

To edit our video we used Final Cut Pro 7, Final Cut is a non-linear video editing software developed by Macromedia Inc, that allows the user to manipulate there scenes by adding effects and using transitions which enabled us to cut down the scenes, combine them together and make them longer.

We Used Photoshop to create our ancillery tasks. Photoshop is a graphics editing programme that lets the user add graphics and effects to images. This became very useful as we were able to upload a picture and add affects onto it. Photoshop also allowed us to access better feautures to edit our pictures which let us create better products and make titles in fancy fonts etc; as we were using photoshop we experimented and used various different effects to see which worked well together and to see which ones didnt.