THE PRODUCTION TREATMENT

Music Video: LOST IN THE WORLD

Duration: 4:16

Audience: Initially, we thought the target should be generally everyone, but after close observation we decided that it has to be for male aged 15-25. This reason being that some lyrics that we thought are not appropriate for 14year old or below.
However, due to the hard rap lyrics and heavy vocals in the music, it could also be suited for older aging hip hop fan.

Resume: This Hip hop genre type of music we chose was basically about a teenager/young person having a fantasy being lost in the world trying to find his lost brother. He pointlessly heads on into the woods hoping to find him, he even sometimes finds clues that he thought might lead him to his location. The video interpretation is pretty straight forward considering the fact that its a situation of search and find with efforts and hope that we know might eventually be in vein.
The hip hop aspect of it is shown through the strong lyrics, containing feelings he his having about the situation.

Suggested Elements:
Performance_ Again, since the video is about a single person's fantasy, the performance and focus is mainly on that single person. Although, there is a maximum of three performers in the video including his brother and the flash of an unknown person he keeps seeing.
In other words, it is more of a narrative and few performance video.
Costumes_ There are mainly dark clothing in the video. This is to reflect the kind of sad and dark mood he his having in the fantasy. The hoods used are specifically to cover up faces to hide identity and illustrate more on the fact that he is being followed while also trying to find someone.
However, the smart clothing he had on towards the end not only signifies that he his having a nightmare/fantasy, but also breaks the stereotype feelings that he his a young black guy who his presumably living a hard life, and shows that he his actually living more than an average life.
SFX_ Due to the vocals and Nativity of the music, we decided that using Slow Motion in more than 75% of the video will best suit the touch and emphasis of the music.