Wretch 32- Don't Go Ft. Josh Kumra- Analysis

Video Category

This is a performance video and both wretch 32 and josh kumra both add the performance side to the music video, due to the fact of the choreography, and the wide variety of close ups throughout, some panning shots are used as wretch is moving around singing.

This music video would come under illustration, it is illustration because the director of the video has illustrated the meaning of the lyrics and had visualized the music in a straightforward way, which is a denotation as the umbrella is denoted as the image on the wall. also the boy running with the black then white flag denoted the sadness with the two colours changing.

Technical Aspects of the video

Camera use and shots
There was loads of close ups of wretch throughout to show his emotions and also to introduce his in his music video, there were close ups of the children and the woman to show there emotions in relation to the images on the wall behind them, there were long shots as the boy was running with the flag this could also have been an establishing shot as you could see the surrounding images, there was other medium shots of wretch and the the woman to show there clothing and body structure in relation to the music there was also close ups of josh has he was introduced to show his emotions behind his words and to introduce the unknown singer, there is also a bit of zooming used to cut into key points.

Camera Movements
Throughout the music video there was mainly panning, moving left, right also inwards to create the movement effect and the point that somebody is going away.

Editing
In the music video there is slow motion added into the video as the boy with the flag is running, there are also some retreating camera actions and the boys runs towards the camera. There are fast cuts used as it constantly cuts from wretch to the woman to the boy back to wretch the straight to josh. It has also got high to low depth of field as josh is all blurry then it focuses in on him.

Mise-on-scene
The costumes used in the music video are mainly black and white to build up the sadness brewing in the video and to influence the album name, there is also writing on the walls of the main lyrics and pictures of wings and the suns rays to create a denotation.

http://www.youtube.com/watch?v=bj1BMpUnzT8